Case Study: NextWorld Evergreen

Our team was challenged to create a new site showcasing NextWorld Evergreen’s core principles- stewardship, social responsibility, cooperation and effectiveness. We worked with stakeholders and found their target audience is entrepreneurs seeking late stage growth investors. From there we created a couple of different personas of the various types of entrepreneurs and their goals when visiting the site. 

Once we had wireframes, we sifted through their San Francisco office’s art collection for color inspiration and imagery to use on the site.

The result displays NextWorld Evergreen’s core principles and distinct strategy in the venture capitalist world.

Role: UX design | Credit: Katie Bush Design